Just a quick post about Tesco’s tweet from yesterday.
There’s been an increased awareness that the Saltire is disappearing from packaging in supermarkets. I cannot understand why the supermarkets think this is a good idea. It can’t be reducing printing costs.
In a time when companies are meant to be promoting their environmental awareness, supporting local suppliers and reducing food miles you’d think specific area marketing should be a priority
I’d also heard that Marks & Spencer’s are now selling English & British branded whisky but not Scottish. I thought that had to be wrong, so I had a look. They have one Scottish out of a range of eleven.
The 3 from Great Britain are:
What kind of marketing is this?
Scotch is a premium brand. You don’t order Great Britain on the rocks (although we seem to have that under this current government)
And what gets me is it devalues all parts of Great Britain specialised food brands.
I don’t object to seeing the St George Cross on English sourced food. I want to know where my food comes from. I actually want more regional marketing.
I want Lincolnshire sausages, Cornish pasties, Newcastle Brown Ale, Arbroath Smokies, Scotch beef & lamb, Welsh beef & lamb, Cumberland sausages, Melton Mowbray pork pies, ALL the cheeses, Cornish clotted cream, Jersey Royal, Ayrshire potatoes, Yorkshire rhubarb, Kentish ale, Somerset cider.
These are special because of where they come from; wrapping them in a Union Jack dilutes their individuality. .