Every label helps

Just a quick post about Tesco’s tweet from yesterday.

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There’s been an increased awareness that the Saltire is disappearing from packaging in supermarkets. I cannot understand why the supermarkets think this is a good idea. It can’t be reducing printing costs.

In a time when companies are meant to be promoting their environmental awareness, supporting local suppliers and reducing food miles you’d think specific area marketing should be a priority

I’d also heard that Marks & Spencer’s are now selling English & British branded whisky but not Scottish. I thought that had to be wrong, so I had a look. They have one Scottish out of a range of eleven.

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The 3 from Great Britain are:

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What kind of marketing is this?

Scotch is a premium brand. You don’t order Great Britain on the rocks (although we seem to have that under this current government)

And what gets me is it devalues all parts of Great Britain specialised food brands.

I don’t object to seeing the St George Cross on English sourced food. I want to know where my food comes from. I actually want more regional marketing.

I want Lincolnshire sausages, Cornish pasties, Newcastle Brown Ale, Arbroath Smokies, Scotch beef & lamb, Welsh beef & lamb, Cumberland sausages, Melton Mowbray pork pies, ALL the cheeses, Cornish clotted cream, Jersey Royal, Ayrshire potatoes, Yorkshire rhubarb, Kentish ale, Somerset cider.

These are special because of where they come from; wrapping them in a Union Jack dilutes their individuality. .

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4 thoughts on “Every label helps

  1. I am sure people waiting for the day when ‘British Whisky’ distilled in London, hits the shops. That heady aroma of water, which has passed through at least 12 people, before being distilled in fume filled streets, not far from Big Ben, fills the mind with an ambiance of.. well what exactly? The clean and fresh waters of Scotland, the pure distillation that has gone on for hundreds of years in picturesque corners of a beautiful land, is what makes Scotch a premium product. It does not translate into British nor will it sell well. Slangevar!

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      1. Indeed. But not providing the thought provoking ambience of Golden nectar, sourced from waters rich in peat, flowing through glacial carved mountains to copper stills, where it is transformed into a product which is renowned the world over. I am sure London water is healthy enough to survive from, but we want more than that, don’t we?

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